Monday, October 05, 2009
Prepare now for economic recovery
By Christa Hoyland
Economists have declared the recession over, but a full
recovery is still some time away. Industry experts expect the
quick-service industry to take nine to 18 months to recover,
depending largely on how quickly unemployment levels improve.
QSRs have done better than other restaurant segments during
the recession, but brands across the board experienced at least
some traffic decline, said Bonnie Riggs, restaurant industry
analyst with market research firm The NPD Group. According to NPD's
most recent data, QSR traffic declined about 2 percent in the
second quarter. Industry-wide, traffic was down 3.9 percent, the
most significant drop since 1980...
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