Thursday, June 11, 2009
From The Floor, QSR Symposium 2009: The Upside of the Down Economy
[2009-06-11] There's no question that the struggling economy has
wreaked havoc on the restaurant industry. It has also, however,
created an invaluable silver lining: nearly unprecedented abundance
in the labor pool.
According to Joni Thomas Doolin, Founder and CEO of the HR
tracking firm People Report, operators shouldn't expect this boon
to last long. But it will give restaurant operators the chance to
"get that service-profit chain right"-and build a sustainable
competitive advantage in the months and years to come, she told QSR
Symposium attendees during her session entitled "Shifting Gears in
a Downturn-Best Practices for Today and Tomorrow", held yesterday
in Las Colinas, Texas.
"We cannot afford to miss this market," Doolin says. "Unless you
were opening restaurants in the '70s and '80s, you've never seen
this much talent available." And in the service industry, she says,
human talent is an extremely reliable predictor of overall
success.
The expanded labor pool has already driven positive trends for
many People Report client companies. "For the first time in more
than a decade, we've seen an increase in termination for the reason
of performance, rather than voluntary separation," Doolin says
"Managers are taking the time to evaluate performance and drop
those employees who simply aren't getting the job done." The
results speak for themselves: Companies in which 20 percent of
terminations were based on poor performance saw negative comp sales
in 2008, while companies with performance-based terminations of 32
percent were able to increase comp sales.
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